媒介内容分析的相关理论   总被引：4，自引：0，他引：4  

冯郁青 《新闻与传播研究》1998,(3)

媒介内容分析作为传播学研究解决特定课题的辅助性工具和手段而存在,特定传播研究课题的理论定位和价值取向便决定了它的差异性,形成彼此不同甚或相互冲突的内容分析目的和指向。传统内容分析的根本特征或它的有效性,最终还是体现在贝雷尔森定义中的“显现传播内容”和“描述”这两个中心词的关系之上。它的最成问题之处在内容的分类上。结构主义／符号学方法,在处理定性的媒介内容时,无疑要比传统内客分析略胜一筹。它能描述媒介内容深层或潜隐的结构关系,显示信息传播过程必然涉及的文化意义。媒介内容分析的多种方法或可能性,显示它的任何结果都具有相对性。  相似文献   

中国式摔跤技术原理解读     

邬宝坤  李龙 《搏击·武术科学》2007,4(10):79-81

中国式摔跤是中华民族的优秀传统体育文化之一,活体传承是中国式摔跤的主要传承方式。因此,解读中国式摔跤技术原理具有重要意义。文章从哲学、力学等视角,将其归纳为"一点多变"技术原理、"四两拨千斤"技术原理"、旋转门"技术原理以及力学原理四个方面。  相似文献   

基于现金流的财务危机预警   总被引：2，自引：0，他引：2  

熊敏 《湖南民族职业学院学报》2007,(4)

本文主要从现金流的角度出发,以财务危机为研究对象,主要研究企业财务危机的防范和预警问题。本文分析了企业发生财务危机时现金流的反映,探讨了如何准确把握现金流相关指标来进行财务预警,并针对现金流的管理提出了一些建议。  相似文献   

论金融危机后东盟积极推动东亚地区合作的动因     

牛燕  王伟 《江西蓝天学院学报》2007,(2)

从某种意义上来说,1997年亚洲金融危机可以说是东盟大力推动东亚地区合作的分水岭,在此之后东亚合作得到蓬勃发展。本文运用国际关系的层次分析法解读东盟积极推动东亚合作的动因,这种动因分为三个层次:国际体系层次,即世界多极化与单极化并存的国际格局以及世界区域化浪潮给东盟带来的压力;东盟与东亚及其它国家的互动层次,即东盟在金融危机后与主要国家美国、中国、日本互动关系的变化;东盟单元层次,即金融危机后东盟国家经济、政治等内部秩序的变化。  相似文献   

学校体育与素质教育:趋势与对策   总被引：3，自引：0，他引：3  

郑俊武  杨文轩  邓星华 《广州体育学院学报》1997,(3)

学校教育与素质教育的关系一直是教育界争论的焦点,应试教育对学生身心的不良影响早已被社会各界所认识。然而,学校体育也存在应试教育的误区,表现为大中小学的普通体育课均以竞技运动成绩为教学和考核的主要依据,以运动素质代替身心素质。体育专业的师生所推崇的是运动技艺方面的一专或多能,对运动健身的原理和方法掌握甚少,很难适应现代社会对体育人才的需要。本文从全新的视角对学校体育与素质教育的关系进行了比较深刻的探讨,并在理论上就其发展趋势和对策提出了自己独到的见解。  相似文献   

作文教学创造性思维能力的培养     

李双 《鞍山师范学院学报》2003,5(5):105-106

阐述了作教学中培养中学生创造性思维能力要从发现问题、发散思维和灵感思维三个方面入手。  相似文献   

Beyond the Classroom: Fostering Soft Skills in Pre-Professional LIS Organizations     

Emma J. Cobb  Jennifer Meixelsperger  Kadie K. Seitz 《图书馆管理杂志》2015,55(2):114-120

Are LIS graduates being adequately prepared to work in the information workplace? While students are absorbing valuable knowledge, library school curricula do not foster the essential soft skills students need to thrive in their post-graduate careers. However by being an active member of a graduate student organization, future LIS professionals can gain and hone effective soft skills, such as communication, initiative, curiosity, understanding, and the means to deal with mistakes, while adopting responsibilities that will all ultimately translate to success in the professional workplace, particularly in their first positions following graduation.  相似文献   

Informational Sources,Social Media Use,and Race in the Flint,Michigan, Water Crisis     

Ashleigh M. Day  Sydney O’Shay-Wallace  Matthew W. Seeger  Shawn P. McElmurry 《Communication Studies》2019,70(3):352-376

Safe, clean water is necessary for health and well-being. Water issues affect minority and vulnerable populations at disproportionate rates, including the poor and racial and ethnic minorities. An investigation of the relationships of race, social media use, and informational sources during the municipal water crisis in Flint, Michigan, reflects an instrumental view of communication and uses and gratifications theory in this study. Data from 208 Flint residents in 2016 indicated that African American respondents favored interpersonal networks and resources and were more likely than other racial groups to obtain current information about the water crisis via Instagram. Preferred channels and sources to receive additional crisis information varied on the basis of race.  相似文献   

Establishing the structure of reality for an industry: model and anti-model arguments as advocacy in Nike's crisis communication     

Timothy Sellnow  Jeffrey Brand 《Journal of Applied Communication Research》2001,29(3):278-295

This study illustrates the potential role of model and anti-model arguments in organizational crisis communication. Specifically, model and anti-model arguments are described as a strategy for moving the focus of a crisis from an organization to its industry. Model arguments enable organizations to establish their corrective action as industry standards that merit imitation. Conversely, organizations can set minimum standards for their industries with anti-model arguments. Phil Knight's May 12, 1998, speech announcing Nike's new initiatives in global manufacturing is analyzed as a case study. The essay concludes that model and anti-model arguments can suspend criticism of the organization, create the foundation for a return to industry prominence by the organization, and establish proposed new industry standards that are favorable to the organization.  相似文献   

奥林匹克运动实践中的危机倾向   总被引：2，自引：0，他引：2  

陈绍敏  曹汉湖 《山东体育学院学报》1994,(2)

现代奥林匹克运动在取得巨大成就的同时，也面临许多难以解决的问题，潜伏着严重的危机，主要是：政治干扰，民族问题，由于职业选手参赛而引发的信仰危机和参赛条件的不平等，商业化与奥林匹克理想的矛盾，商业化加大地区间体育发展的差距及其对奥运会正常赛事的干预。  相似文献